PR & Influencer Marketing Co-op Winter 2024

Description

What is EPIC Start at Sunwing Vacations Group?

EPIC Start is a structured co-op program aimed at immersing students in enriching work experiences within the Sunwing Vacations Group. This opportunity is designed to not only ignite your career development but also to be a driving force in advancing our industry.

Throughout the duration of your work placement, you will gain valuable exposure to your field of study. You'll engage in close collaboration with department leaders who will serve as mentors, guiding you in the development and honing of the skills and knowledge essential for success in the workplace. All the while, you will be significantly contributing to the work and achievements of your team!

About Us:

Sunwing Vacations Group is home to North America's largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group's own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose "passionate people making vacation dreams come true".

The Opportunity:

Under Sunwing Vacations, We are currently looking for a PR & Influencer Marketing Co-op to join us in making vacation dreams come true. As the PR & Influencer Marketing Co-op, you are responsible for public relations and influencer support for Sunwing, plus supporting with partnership and CSR opportunities as required. The ideal candidate will work hard, consistently meet deadlines, bring forward creative ideas and engage with the team in a meaningful way that supports our day-to-day work and passionate culture. The position reports to the PR & Influencer Marketing Manager and will be located in Toronto, ON.

What You'll Do:

• Support with day-to-day public relations and influencer marketing assignments
• Create media and influencer travel itineraries and media fact sheets, media kits
• Work with internal stakeholders on corporate partnership opportunities and new influencer partnerships ideas to support ongoing campaigns
• Participate in team brainstorming sessions

• Track and create reports for consumer/trade media and influencers through the clip tracking tool and on social media
• Aid the communications team with coordination and execution of various events, including photoshoots, CSR donations, media visits, influencer events, etc.
• Provide additional communications support to communications/PR team as required

What You'll Need:

• Post-secondary education in a related field
• Must be organized and effectively manage deadlines to ensure on-time delivery and accuracy of reporting
• Must be detail-oriented
• Strong communication skills, both written and verbal
• Must be adaptable and ready to work on multiple projects at a time
• Must be proficient in Office 360, including Word, Excel, PowerPoint, etc.
• Experience with Cision or Notified is an asset but not required
• Looking for an enthusiastic individual who would like experience in all areas of PR
• Interest in travel and influencer marketing is an asset

What We Offer:

• Remote and/or Hybrid Work Opportunities
• Growth opportunities
• Free Parking
• Open concept, collaborative workspace
• Fresh Café with delicious snacks and meals at a subsidized price!
• Opportunity to give back through our social responsibility initiatives
• See for yourself! @sunwinglife

Diversity, equity, and inclusion - Diversity makes us EPIC; we strive to foster a culture where employees feel uniquely themselves and part of a team. Violence and harassment prevention and response - We partnered with White Ribbon to help us create a survivor-centric, trauma informed policy and educational programs used by all our divisions. Total wellbeing - Our approach is for holistic opportunities to help employees Be EPIC and Be Well. Learning and development - Our offerings are focused on the development of competencies, personal leadership, and leadership in groups and teams.

If you are an individual who requires accommodation to apply to this position, please email arozario@sunwing.ca